Awareness and Education
Behaviour Change Campaigns
Good marketing forms the flipside of high quality infrastructure. They both should go together, and not one without the other. Sometimes paired as soft and hard measures, this should not diminish the impact that well-designed marketing measures can bring. The leading cities use expertise from the field of psychology to understand people's motivations and help influence their choices.
Helping persuade people
Handshake cities will lever in best practice in cycling awareness and marketing, taking advantage of state of the art approaches including those from other recent European projects such as PASTA.