Awareness and Education
The marketing of public policies demands a more sensitive approach to that of consumer goods, to keep people on board, and not push them into doing things in a way they might resent. The "nudge" approach helps people make their own minds up and gently introduces them to choices that might be relevant to them and their everyday lives. Such methods are the latest ways being piloted by governments to attempt to introduce people to cycling or increase their levels of cycling and other more sustainable lifestyle choices.
Taking it step-by-step
Handshake cities will learn how games, challenges and apps can be deployed effectively to inform and motivate people towards commuting by bike, using European best practice examples and local-level learning experiences.